"Seed Media, which produces science publications in print and online, is seeking to broaden its audience - and its appeal to advertisers - by introducing on Monday a network of blogs, or Web journals, devoted to science and science-related subjects. The network is to be made available on a Web site, scienceblogs.com, that is now operating in beta, or test, mode."
"The blog network is a sign of the growing interest among media companies and advertisers in using new media for an old purpose: selling."
The Scientist The Power of the Blog
"Even more exciting is this: How about a blog after every scientific paper published? Here scientists could debate results in real-time right on a journal's homepage. "The idea is being kicked around," says Lowe, "and it's a hell of a good idea." Nobody is there yet, but Lowe, Tyrelle, and Zemlo all hope this will soon become a reality.
Overall, science blogs run by scientists and industry insiders are just getting started. "This whole thing is still very immature," says Gerritsen. This may be due to scientists' caution about retribution, unfamiliarity with the technology, or not grasping the potential impact yet. Nevertheless, people should be jumping on blogs, says Gerritsen. "I expect to see this within the next year."
The spark that might really get things going is a blog by a famous scientist, which could add a great deal of credibility and insight (similar to what Bob Lutz did for CEO blogs). "If James Watson had a blog," says Bizzaro, "I'd read it, and I think a lot of other scientists would too.""
“Bioinformatics will be at the core of biology in the 21st century. In fields ranging from structural biology to genomics to biomedical imaging, ready access to data and analytical tools are fundamentally changing the way investigators in the life sciences conduct research and approach problems. Complex, computationally intensive biological problems are now being addressed and promise to significantly advance our understanding of biology and medicine. No biological discipline will be unaffected by these technological breakthroughs.”BIOINFORMATICS IN THE 21st CENTURY
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